Paris, 15 September 2016 – Sean Cohan, President, International and Digital Media, A+E Networks; Susanne Daniels, Global Head of Original Content, YouTube; and creator and executive producer Adi Hasak join a stellar line-up of Media Mastermind Keynote speakers at MIPCOM 2016.

Sean Cohan, President, International and Digital Media, A+E Networks, has a remit that covers 75 branded channel feeds worldwide and a 13,000-hour library distributed across more than 200 territories in 39 languages. His keynote will focus on the need for strong original content, great storytelling, and how to strategically make and exploit that content while at the same time defining and popularizing great brands around it. He will also touch on A+E Networks’ recent launch of 45th & Dean, a multi-platform video and audio storytelling hub and agency. Cohan will be interviewed by industry stalwart Ben Silverman, Founder & CEO of leading US independent studio Electus, and co-creator of shows like “The Tudors”.

Susanne Daniels, YouTube’s Global Head of Original Content, will take a special look at YouTube and its new slate of original programming tailor-made for growing digital audiences. As the former President of Entertainment at the WB (now CW), Lifetime and MTV, Daniels will discuss the evolution of original programming and its importance in an age of fragmented audiences and on-demand and mobile-first viewing. She’ll discuss YouTube’s unique strategy, from highlighting the talents of established YouTube creators to pairing them with leading Hollywood directors and producers who can help bring their visions to life, all while empowering a new generation of independent and diverse voices. Daniels will be joined onstage by Lionsgate Television Group Chairman Kevin Beggs, an industry veteran responsible for some of the biggest hits on television across every platform, to talk about a new partnership with YouTube, as well as award-winning filmmaker and Rooster Teeth Chief Creative Officer, Burnie Burns, who has spent over a decade breaking new ground in online video.

Adi Hasak is Creator, Executive Producer and Showrunner of USA Network’s “Eyewitness” produced by Universal Cable Productions and NBC’s “Shades of Blue”. In his MIPCOM keynote, Hasak will explore the crossover between the film and TV industries, as well as the creative process behind the adaptation of the original Norwegian format on which “Eyewitness” is based.  He will tell MIPCOM delegates that quality is key in today’s saturated marketplace if you want to rise above the noise. Hasak’s keynote will lead into the Personality of the Year keynote from writer/director/producer Shonda Rhimes, the woman behind such worldwide hits as “Grey’s Anatomy” and “Scandal”.

The global entertainment content market, MIPCOM takes place in Cannes, France from 17-20 October 2016. The three newly announced speakers will address MIPCOM delegates along with Ben Sherwood, Co-Chair, Disney Media Networks, President, Disney-ABC Television Group; David Linde, Chief Executive Officer, Participant Media; Sophie Watts, President, STX Entertainment; and Kazuo Hirai, President and CEO of Sony Corporation, all of whom will give their own vision on the MIPCOM 2016 theme of “The New Television”.

About MIPCOM – MIPCOM is the year’s most anticipated global market for entertainment content across all platforms. Each October, the industry’s major players converge in Cannes to turn every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals, from blockbuster programming to ground-breaking partnerships. And MIPJunior is the leading showcase for kids programming, uniting the world’s most influential buyers, sellers and producers the weekend before MIPCOM. Over two days, these influential players, along with publishers and licensing executives, present, discover and screen the very latest content, giving them the edge on concluding deals at MIPCOM. Please visit www.mipcom.com

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPCANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com