Paris, 25 July 2016Kazuo Hirai, President and CEO of Sony Corporation, will deliver the Media Mastermind Keynote at MIPCOM. The world’s leading entertainment content market, MIPCOM, takes place in Cannes, France from 17-20 October 2016.

Scheduled for Monday 17 October in the Grand Auditorium at 11.30am, Hirai’s opening keynote will be the first in a series of top-level industry addresses at MIPCOM 2016. This year, the MIPCOM conference programme takes as its theme “The New Television”, designed as a celebration of the success of small-screen programming across linear and digital platforms, where the power of choice prevails.

Sony is a unique brand that continues to provide compelling entertainment experiences to audiences around the world, through its array of cutting-edge technologies, content and services.  Celebrating its 70th anniversary this year, Sony is a rare global corporation that covers the whole value chain, from hardware through content creation and production to distribution.

“With Japan featuring as MIPCOM 2016 Country of Honour, it’s exciting to welcome Mr. Hirai who represents Sony, the best in the entertainment industry originated in that country,” said Laurine Garaude, Director of Television at Reed MIDEM, which organises MIPCOM.

Kazuo Hirai has been President and CEO of Sony Corporation since April 2012, and was appointed a Director of the Sony Board in June 2012.

Mr. Hirai previously served as Representative Corporate Executive Officer, Executive Deputy President, Sony Corporation and President of the Consumer Products & Services Group, overseeing Sony’s entire portfolio of consumer electronics products and digital networked services.

In 2009, Mr. Hirai was appointed President of Networked Products & Services Group, Sony Corporation, enabling him to drive new integration and innovation across Sony’s networked products and services.

From 2007, Mr. Hirai served as President and Group Chief Executive Officer, Sony Computer Entertainment Inc. (SCEI) (now Sony Interactive Entertainment Inc. (SIE Inc)) during which time he successfully returned the PlayStation business to profit, and drove the growth of the PlayStation Network, which provided users with revolutionary new forms of online entertainment while laying the foundations for Sony’s subsequent expansion into various online networked services.  In September, 2011, he was appointed Chairman, SCEI.

In 1995 he joined Sony Computer Entertainment America (SCEA), and in 1999 was appointed President and Chief Operating Officer, SCEA with responsibility for overall operational management of the U.S. game business.

Mr. Hirai began his career with CBS/Sony Inc. (now Sony Music Entertainment (Japan) Inc. (SMEJ)) in 1984 where he was involved in the marketing of international music in Japan, and later headed the international business affairs department.

About MIPCOM – MIPCOM is the year’s most anticipated global market for entertainment content across all platforms. Each October, the industry’s major players converge in Cannes to turn every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals, from blockbuster programming to ground-breaking partnerships. And MIPJunior is the leading showcase for kids programming, uniting the world’s most influential buyers, sellers and producers the weekend before MIPCOM. Over two days, these influential players, along with publishers and licensing executives, present, discover and screen the very latest content, giving them the edge on concluding deals at MIPCOM. Please visit

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPCANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector.

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries.