Paris, 4 October 2016 – Following an outstanding showcase at MIPTV, VR will be even bigger at MIPCOM 2016 with a series of Virtual Reality Panel Sessions, focusing on creativity, production and financing.

The global entertainment content market, MIPCOM takes place in Cannes, France from 17-20 October. The VR Sessions will take place from October 17-19 in the Palais des Festivals, and are supported by Sony Corporation.

The Creativity Session will focus on how VR promises a new wave of inventiveness for storytellers, and will discuss its practical applications for dramas, documentaries, and light entertainment shows. The new creative alliance between TV drama and the gaming industry, to produce the most appealing and compelling content, will be also explored.

The Production Session will examine the VR content workflow, and show that Virtual Reality has much more to offer than just 360° videos.

Beyond the experiments of a few ground-breaking brands, more and more VR content is now being produced. The Financing Session will address the most pressing question of all: where is the money coming from? Who are the commissioners? What are the business models? This last track addresses the vital issue of financing the VR experience.

Speakers include James Milward (The Secret Location, Executive Producer of “Halcyon”, the VR series for SyFy), Nathan Brown (Discovery Communications, Senior Vice-President, Development and Operations), Neil Graham (Sky, Executive Producer – Sky VR Studios/Sky Cinema), Amaury Laburthe and Arnaud Colinart (Producers of “Notes on Blindness”), Hervé Fontaine (HTC, Vice-President Virtual Reality B2B and Business Development), Kay Meseberg (ARTE G.E.I.E., Head of VR/360), and Anthony Geffen (Atlantic Productions, CEO and Executive Producer).

As an appetizer for MIPCOM 2016, we’ve put together this short film. If you haven’t already signed up for free media accreditation – or even if you are already booked to come to Cannes, check out what’s going to be taking place.

About MIPCOM – MIPCOM is the year’s most anticipated global market for entertainment content across all platforms. Each October, the industry’s major players converge in Cannes to turn every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals, from blockbuster programming to ground-breaking partnerships. And MIPJunior is the leading showcase for kids programming, uniting the world’s most influential buyers, sellers and producers the weekend before MIPCOM. Over two days, these influential players, along with publishers and licensing executives, present, discover and screen the very latest content, giving them the edge on concluding deals at MIPCOM. Please visit

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPCANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector.

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries.