Paris, 24 August 2017 – MIPJunior today announces its second* 2017 MIPJunior World Premiere TV Screening, the kids’ fantasy series “Heroes of Envell,” produced by Digital Television Russia and distributed by Signal Media.

This screening will inaugurate the MIPJunior showcase entitled New Creative Territories to Watch, featuring brand-new animated series from territories emerging as major sources of creativity on the international kids’ content scene.

The leading children’s content market, MIPJunior takes place in Cannes, France from 14-15 October 2017, ahead of the MIPCOM entertainment content market that runs 16-19 October.

“Heroes of Envell” (26 x 11’) is created by Anton Lanshakov and Evgeny Golovin for 8-14-year-olds, and starts in school, where four promising pupils (Art, Phil, Vik and Kira) at junior high find a laptop containing a mysterious game. The laptop turns out to be a portal to the game world with real adventures and dangers. This world has been usurped by four-handed evil genius Morgarth, who dreams of getting to Earth and gaining control over the population.

“Heroes of Envell” has been produced for Digital Television Russia by the Parovoz animation studio, whose credits include the hit series “Be-Be-Bears,” “Fantasy Patrol,” “Leo and Tig,” and “Paper Tales.” The Russian series is translated into 10 languages and is ready to screen on channels, OTT and online services across the world. This autumn, a special 3D version of the series will be available in the Moolt VR interactive application for smartphones supporting VR glasses.  

‪“We are grateful to the MIPJunior organisers for this opportunity to premiere the first episode of ‘Heroes of Envell’ in Cannes. Modern school kids like adventures and play video games on computers and devices, so we based the plot on these hobbies while showing children different life situations and offering them behaviour models founded on basic human values like mutual aid, kindness, friendship and respect,” said Tatyana Tsyvareva, the producer of the series for Digital Television Russia.

‪“For this second MIPJunior World Premiere TV Screening, and the first in the New Creative Territories to Watch category, we wanted to showcase a production with a highly original viewpoint. ‘Heroes of Envell’ is the perfect fit, an animation series addressing the often-overlooked pre-teen segment from a country that is breaking new ground in terms of children’s content,” said Lucy Smith, Director of MIPJunior.

The New Creative Territories to Watch World Premiere TV Screening will take place on Sunday 15 October at 5:40pm, and will be followed by a Q&A with the creators and producers of the show.

*As previously announced the first 2017 MIPJunior World Premiere TV Screening will be “Thomas & Friends™: Big World! Big Adventures!” produced and distributed by Mattel Creations.

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPCANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector.

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries.